Google My Business
Google My Business (GMB) is an essential tool for local businesses to connect with customers and increase their online visibility. With over 3.5 billion searches conducted on Google every day, having an optimized GMB page can make a huge difference in how easily your business can be found by potential customers. In this article, we’ll share 10 advanced tips for optimizing your GMB page to help you get the most out of this powerful marketing tool.
1. Use Google My Business API
One of the most advanced tips for using GMB is to utilize the Google My Business API. This is a tool that enables businesses to automate certain tasks and streamline their GMB management. With the API, businesses can manage multiple GMB accounts, update business information, and view insights on performance, all in one place.
For example, if you have a large chain of restaurants, the API can help you manage all of your locations from a single dashboard. You can easily update business hours, change menus, and respond to customer reviews, all without having to go to each individual GMB page.
The API can also help you integrate your GMB page with other tools, such as your website or a customer relationship management (CRM) platform. By automating certain tasks, you can save time and focus on other areas of your business.
2. Use Google My Business Attributes
Google My Business Attributes are a set of features that allow businesses to provide more detailed information about their products and services. By using Attributes, businesses can give potential customers a better idea of what they offer and increase the chances of attracting the right audience.
Attributes include things like wheelchair accessibility, outdoor seating, and pet-friendly policies. By including these details, businesses can reach people with specific needs or preferences. For example, a customer with a wheelchair might specifically search for “wheelchair accessible coffee shops near me,” and if your GMB page includes that Attribute, your business is more likely to show up in the search results.
To add Attributes to your GMB page, go to the “Info” section and select “Attributes.” From there, you can choose which Attributes apply to your business and provide more detailed information.
3. Use Google My Business Messaging
Google My Business Messaging is a feature that allows businesses to communicate with customers directly through the GMB page. Customers can send a message to the business with questions or concerns, and the business can respond directly through the GMB dashboard or the Google My Business app.
Messaging is a great way to provide quick and personalized support to customers. For example, if a customer has a question about your business hours, they can send a message and get a response in real-time. This can help build trust and make customers more likely to choose your business over competitors.
To turn on messaging for your GMB page, go to the “Messaging” section and select “Turn On.” From there, you can set up an automatic welcome message and choose how you want to receive notifications.
4. Use Google My Business Questions & Answers
Google My Business Questions & Answers is a feature that allows customers to ask and answer questions about your business directly on your GMB page. This can be a great way to provide helpful information to potential customers and build trust in your business.
For example, a customer might ask if your business has a certain product or service. By responding quickly and accurately, you can help the customer make an informed decision and increase the chances of them choosing your business.
To use Questions & Answers on your GMB page, go to the “Q&A” section and select “Add Question.” From there, you can ask and answer questions or let customers do so.
5. Use Google My Business Insights
Google My Business Insights is a feature in Google My Business that provides businesses with valuable data on how their GMB page is performing. By analyzing the Insights data, businesses can make informed decisions about how to optimize their GMB page and attract more customers.
Insights data includes metrics such as how many times your business was found on Google, how many people viewed your photos, and how many clicks your website received from your GMB page. By analyzing this data, businesses can identify trends and adjust their GMB page to better meet the needs of potential customers.
To access Insights on your GMB page, go to the “Insights” section. From there, you can view data on your business’s performance over time and get insights into what’s working and what’s not.
6. Use Google My Business Posts
Google My Business Posts is a feature that allows businesses to share updates and promotions directly on their GMB page. Posts can include photos, text, and links, and can help businesses showcase their products or services to potential customers.
For example, a restaurant might post about a new menu item or a limited-time offer to entice customers to visit. By using Posts, businesses can increase their visibility and make their GMB page more engaging for potential customers.
To create a Post on your GMB page, go to the “Posts” section and select “Create Post.” From there, you can choose the type of post you want to create and add photos and text.
7. Use Google My Business Photos
Google My Business Photos are a crucial part of a successful GMB page. Photos can help businesses showcase their products or services and provide potential customers with a better idea of what to expect.
Photos can include images of the business’s interior and exterior, products or services, and team members. By including a variety of photos, businesses can create a more engaging and informative GMB page.
To add photos to your GMB page, go to the “Photos” section and select “Add Photos.” From there, you can upload photos directly from your computer or mobile device.
8. Use Google My Business Reviews
Google My Business Reviews are an essential part of building trust and credibility with potential customers. By responding to reviews and encouraging customers to leave feedback, businesses can show that they care about their customers and are committed to providing a great experience.
To get more reviews on your GMB page, you can encourage customers to leave feedback by including a link to your page on your website or in marketing materials. You can also respond to existing reviews, both positive and negative, to show that you value customer feedback and are committed to improving your business.
To view and respond to reviews on your GMB page, go to the “Reviews” section. From there, you can read and respond to customer feedback and monitor trends over time.
9. Use Messaging Extensions
Google My Business Messaging Extensions are a new feature that allows businesses to connect with customers directly through messaging apps like WhatsApp or Facebook Messenger. By using Messaging Extensions, businesses can provide a more convenient and personalized experience for customers.
To use Messaging Extensions on your GMB page, you’ll need to set up a messaging account with one of the supported providers. From there, you can link your messaging account to your GMB page and enable customers to contact you through their preferred messaging app.
10. Appointment Booking
Google My Business Appointment Booking is a feature that allows businesses to accept appointment bookings directly through their GMB page. By using Appointment Booking, businesses can provide a more streamlined and convenient experience for customers.
To use Appointment Booking on your GMB page, you’ll need to set up an account with one of the supported providers. From there, you can link your appointment booking account to your GMB page and enable customers to book appointments directly through your GMB page.
Appointment Booking can be particularly useful for service-based businesses, such as hair salons, spas, or doctors’ offices, that rely on appointments to manage their business.
To set up Appointment Booking on your GMB page, go to the “Bookings” section and select “Get Started.” From there, you can choose the appointment booking provider you want to use and follow the prompts to set up your account.
Google My Business is a powerful tool that can help businesses attract more customers and improve their online presence. By following the tips outlined in this article, businesses can optimize their GMB page and make it more engaging and informative for potential customers.
Whether it’s by using Google My Business Posts to share updates and promotions, responding to reviews to build trust and credibility, or using Appointment Booking to provide a more convenient experience, businesses can leverage the power of GMB to grow their business and reach new customers.
Remember, optimizing your GMB page is an ongoing process. By regularly analyzing your Insights data and monitoring trends, you can make informed decisions about how to improve your GMB page and attract more customers. With these advanced tips, you’ll be well on your way to building a successful and thriving business with Google My Business.
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