This SEO glossary is designed to be a quick resource for anyone who wants to learn more about this important aspect of digital marketing. If you’re new to the world of search engine optimization (SEO), you may be feeling a bit overwhelmed by all the new terms and concepts. But don’t worry – we’re here to help!
So whether you’re just getting started with SEO or you’re looking to brush up on your knowledge, this guide to basic terms is a great place to start.
SEO
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the optimization of a website’s content and code, while off-page SEO refers to the promotion of a website through link building and other methods.
SEO is a vital part of any digital marketing strategy, as it can help improve the visibility and traffic of a website.
SERP
A search engine results page (SERP) is the page that a search engine displays after a user types in a query. The SERP includes both organic results – which are listings that are unpaid and based on the relevancy of the website to the query – and paid results, which are listings that are paid for by advertisers.
White Hat SEO
White hat SEO is a type of SEO that focuses on improving the visibility and ranking of a website through ethical methods and techniques. This includes things like optimizing website content for search engines, building high-quality backlinks, and creating a mobile-friendly website. White hat SEO is considered to be the opposite of black hat SEO, which uses unethical methods and techniques to improve a website’s ranking.
Black Hat SEO
Black hat SEO is a type of SEO that focuses on improving the visibility and ranking of a website through unethical methods and techniques. This includes things like keyword stuffing, creating doorway pages, and participating in link farms. Black hat SEO is considered to be the opposite of white hat SEO, which uses ethical methods and techniques to improve a website’s ranking.
Link Juice
Link juice is the power or authority that a website or web page gets from having links from other websites. The more link juice a website or web page has, the higher it will rank in search engine results pages. Link juice is also sometimes referred to as link equity.
Rankings
Search engine rankings are the positions that a website or web page is listed in search engine results pages. The higher a website or web page is ranked, the more likely it is to be seen and clicked on by users. Rankings are determined by a number of factors, including the quality and quantity of a website’s backlinks and the relevancy of its content to the user’s query.
Algorithms
An algorithm is a set of instructions that a computer follows to complete a task. Search engines use algorithms to determine the ranking of websites and web pages in search engine results pages. These algorithms take a number of factors into account, including the quality and quantity of a website’s backlinks and the relevancy of its content to the user’s query.
Indexing
Indexing is the process of adding websites and web pages to a search engine’s database. This is important because it allows the search engine to retrieve the information when a user types in a query.
Crawling
Crawling is the process of a search engine “spider” going through a website and indexing its content. This is important because it allows the search engine to add the website or web page to its database, which is then used to determine the ranking of the website or web page in search engine results pages.
